Full journey of how to be a strategic HR partner
he highlighted areas needs to be reworded
GLOBAL BUSINESS STRATEGY
GLOBAL BUSINESS STRATEGY
Global strategy as defined in business terms is an organizations strategic guide to globalization. A sound global strategy should address these questions: what must be (versus what is) the extent of market presence in the worlds major markets? How to build the necessary global presence? What must be and (versus what is) the optimal locations around the world for the various value chain activities? How to run global presence into global competitive advantage?
A global strategy may be appropriate in industries where firms are faced with strong pressures for cost reduction but with weak pressures for local responsiveness. Therefore, it allows these firms to sell a standardized product worldwide. However, fixed costs (capital equipment) are substantial. Nevertheless, these firms are able to take advantage of scale economies and experience curve effects, because it is able to mass-produce a standard product, which can be exported (providing that demand is greater than the costs involved).
Global strategies require firms to tightly coordinate their product and pricing strategies across international markets and locations, and therefore firms that pursue a global strategy are typically highly centralized.
Global strategy involves thinking in an integrated way about all aspects of a business-its suppliers, production sites, markets, and competition. It involves assessing every product or service from the perspective of both domestic and international market standards. It means embedding international perspectives in product formulations at the point of design, not as afterthoughts. It means meeting world standards even before seeking world markets and being world class even in local markets. It means deepening the companys understanding of local and cultural differences in order to become truly global.
However I am going to take a case study of Coca cola Company, its
online marketing (building a business strategy) first of our three strategies is your business strategy. we want to identify the mission statement, objectives, your value proposition, and the elevator pitch. these four elements help to focus our attention, and they’ll make it easier as we look at our customers and marketing strategies. but before we get there, we need to cross the basics off the list. is your business digital? do you have the right structure in place? will your online marketing efforts fit into your existing process? and, do you have the time necessary to maintain your strategy? one of the big challenges of online marketing is keeping things up-to-date. you can only plan an effective strategy if you have a clear understanding of your business from the start. you need a big picture view to determine which route makes the most sense.
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