Leonard Sherman is the author of “If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth”. He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology.
Leonard Sherman talks about why brand development should be part of an overall corporate strategy rather than a separate function. He talks about why it is important to have an all-encompassing strategy that covers every consumer touchpoint and every aspect of the business.
Subscribe for more SarderTV: http://bit.ly/1osk5yg
Follow our Official Twitter: http://bit.ly/1tIwTzK
Check out exclusive SarderTV content:
Web – http://bit.ly/1xpv37D
Facebook – http://on.fb.me/1EbljQi
SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry.
Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012.
SarderTV is an exciting, forward thinking media company focused on the promotion of learning