If the leader’s purpose is unclear, indescribable, unimaginable and does not identify a challenge from every angle, there is no strategy at all. Helping customers and meeting their expectations is neither a purpose nor a strategy, it is the result of doing business. Why are you helping customers? A business purpose is born out of the leader’s personal purpose which is translated in a business model. It should not always be linked with a big cause to equate successful outcomes. It must convey the true sense of the self. It is always personal, it is the leader one. A great business strategy should be identifiable from every angle. It does not need a PHD in business to unmask a good business strategy. Why you exist as a person or as a leader is the same for your business. There is no unique corporate culture or a corporate strategy. Uniqueness comes from the leader’s purpose or culture that either manifests itself and inspires or stresses out and confuses everyone.
What is your culture? What is your purpose? What is your philosophy? And most importantly, what is your challenge? Answer these questions first then contemplate upon them before start telling others about your business strategy.