To succeed, leaders need to match their approach to strategy with their business environment. In this deliberately playful video, BCG introduces “The Strategy Palette” as a tool to match the approach to strategy with the environment by using the simplest of businesses, a lemonade stand, as an example.
Visit the Apple App Store to download the “Your Strategy Needs a Strategy” iPad app and master the strategy palette by running your own lemonade business in New York City: http://on.bcg.com/1B9vnqJ.
You can also learn more about the Strategy Palette in the forthcoming book “Your Strategy Needs a Strategy” (http://on.bcg.com/1E8QZpa) or visit our website to find out more: http://on.bcg.com/1AidcQs.
Prefer to hear the idea directly from the book author? Watch the TED talk by Martin Reeves: http://on.bcg.com/1ABkL8w.