This Business Strategy certificate will help you understand business—and the world—better. Created by two of the most trusted institutions in business, this certificate addresses big questions such as:
– How do you assess the future profitability of a market?
– Who will claim the money in that market, not just today but tomorrow?
– What determines the economic power of different players in the supply chain, and what can firms do to increase their own power?
– How can game theory be used to anticipate and control the actions of rivals and partners?
– When will a merger or acquisition truly benefit a firm, and when will it instead be a costly distraction for management?
Using these tools and insights, you can confidently answer these questions and consider the issues facing some of the smartest leaders at Fortune 500® companies.
Consisting of six two-week courses, this online program covers industry and competitive analysis, firm positioning options and tradeoffs within markets, effective internal organization and structuring, game theory for business decisions, and tactical pricing and product-line schemes.
Each course features video interactions between editors at Fortune and Cornell University faculty author Justin Johnson, Ph.D. This unique series brings business experts into the classroom to enhance your learning experience.
You can objectively assess the arguments made by others, whose statements may be biased or lack depth. It introduces you to a way of thinking about the world that clarifies the complex strategic relationships and power structures of industry. It presents a vast number of detailed real-world examples involving firms and business strategy that help you see the world differently. And it provides practical, skill-building exercises designed to help you be more successful.
The courses in this certificate will equip you to:
– Use structural analysis to discover why some industries are more profitable than others; evaluate how an industry will respond to changes in the market environment
– Identify threats to profits and potential remedies to those threats
– Evaluate techniques when reviewing a firm’s positioning strategy
– Recognize the many risks of, and alternatives to, mergers and acquisitions, and the two classes of potential gains associated with a merger
– Use of vertical relations management to improve efficiency and increase market power
– Critically evaluate a proposal to manage vertical relations
– Apply game theory to business
– Understand the basics of price discrimination and important cost issues
– Competitive Advantage and Profitability
– Strategic Positioning in Markets
– The Strategy of Mergers and Acquisitions
– Managing Supply Chain Threats and Opportunities
– The Application of Game Theory to Business Strategy
– Strategic and Tactical Pricing
– Who should enroll in this certificate?
– Senior business leaders
Participants who successfully complete all the courses in this program receive a Business Strategy Certificate from Cornell University’s Johnson Graduate School of Management.
This program has been approved for thirty (30) Strategic Management recertification credit hours toward SPHR and GPHR recertification and thirty (30) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.