Sun Tzu wrote in The Art of War, “What is of the greatest importance in war is extraordinary speed: one cannot afford to neglect opportunity.” Damir Perge shares entrepreneurial advice on how to apply the lessons of Sun Tzu’s The Art of War to business and entrepreneurship for success.
Damir: “Besides business modeling, one of the things I like to do is actually study business strategy and I don’t even want tell you how many books I’ve read on business strategy. The irony is that the greatest book ever written for business strategy was actually written 2000 years ago. Sun Tzu: The Art of War. And yes, I know you’ve probably seen it quoted many times. In fact, in the movie Wall Street it was quoted by Gecko way too many times. Many people really don’t understand the whole principle behind The Art of War. So I decided to do some episodes of how the strategy behind Sun Tzu: The Art of War is applied to business.
One big battle you see duked out every day is the battle between Apple and Samsung. It’s interesting to study. But as I go through all the different chapters on Sun Tzu: The Art of War, and it’s actually only thirteen chapters – the first chapter is the chapter on Estimates. And one of my favorite quotes in the entire book applies to startup entrepreneurship to the core. “What is of the greatest importance in war is extraordinary speed. One cannot afford to neglect opportunity.” I say that to myself at least once a week to remind myself how speed is important. If you study Sun Tzu: The Art of War, there are quotes and commentary by many people throughout the history. This was a commentary by Ho Yen-hsi based on verse 26. In both business and war, speed is important. I will show you in this video how that can be applied in business.
Find Damir’s latest books at http://damirperge.com
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