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The video explains succinctly whats is Strategy and the importance of the same.
Every business serves a purpose. The most important question is what is the purpose it serves and equally important whose interests does it work for the most. These are the most important and fundamental issues every small entrepreneur should address before embarking on the journey to take his organization into the next league. In our local language purpose can be called as ‘Niyat’. As an entrepreneur, to begin with, you need to have the right ‘Niyat’. After you have the ‘Niyat’ fired by passion you need to develop the right competence, which can be termed as ‘Layaki’ or ‘Auukaat’ to achieve the BIG vision.