In this session from the 2013 Halloween & Party Expo, Anne Obarski tells about how your customers rate your “performance” every time they come in contact with you and your retail business. Their critique starts with what they see, hear and experience. She explores how color, lighting, inventory control, merchandising, smells, sounds and well-trained “actors” are all part of the retail stage. You’ll learn the communication skills that help you not only win customers for life but also improve on retail’s “dirty little secret”….shrink! You will find out how you can get your customers to give you a “standing ovation” every time they do business with you.