Pivoting your business strategy should be expected and encouraged. This example shows a key business strategy pivot for our travel platform startup.
Due to the short-comings of our marketing strategy, we needed to pivot a key element of the business model canvas. By pivoting just one element of the business model canvas, we impacted several others and hopefully solve our market strategy issue.
Basically, we changed our business strategy by taking a certain customer segment and pivoting them to a key partner (traffic partner) thus improving our channels situation.
This example of pivoting our business strategy is part of a series where I launch a real-life startup. To follow this and participate in building your own startup step by step, visit:
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