It’s no good trying to optimize your resources by tweaking your processes if you don’t actually have in place a culture of test and measure.
Measurements don’t have to be that sophisticated. I often talk about using dashboards, KPI dashboards, about benchmarking yourself against competitors, putting those key performance indicators in place – it doesn’t have to be that sophisticated.
At it’s most basic level, you can implement a culture of measurement just by putting tally sheets around. For example, think about your sales people… how many calls are they making? Even just putting a tally sheet on their desk to keep a track of how many calls they make and how many they are closing further down the line, will allow you to eventually develop some ratios (for how effective they are). Keeping these records going over time you’ll see whether these ratios are trending up or down.
The first step to implement this part of your business strategy is to make sure you keep records. They don’t have to be perfect to start with, you just want to get those core habits in place to track things and soon enough you’ll have measures, accountability and, eventually, more freedom.