Interview with the famous linkedin marketing consultant Trevor Turnbull about linkedin marketing . Join Trevor’s marketing training here: http://tinyurl.com/khmvrsu
As a thought leader on the topic of LinkedIn, Trevor has been hired by numerous Fortune 500 companies including General Motors, Raymond James and Bank of Montreal and has been quoted in many major publications including Forbes, Entrepreneur and others for all things LinkedIn Business!
The Linkedin Influence is an online training program that shows you an exact step-by-step system/blueprint to generate leads and sales fast with Linkedin
If you own a business that sells products or services to other businesses / consumers and you’d like to join a program that will provide you with the personal attention, proven system and accountability needed to generate a positive return on your time invested with LinkedIn…then this is the program for you!
Over the past 6 years, Trevor has educated thousands of Business Owners, Entrepreneurs and Professionals on how to get REAL results from LinkedIn.
His “non-techie” teaching style and extensive background in traditional and online sales & marketing has provided him with the real world knowledge of how to apply LinkedIn strategies that are easy to implement and provide maximum return on time invested.
As a thought leader on the topic of LinkedIn, Trevor is a famous media buyer has been hired by numerous Fortune 500 companies including General Motors, Raymond James and Bank of Montreal and has been quoted in many major publications including Forbes, Entrepreneur and others for all things LinkedIn Business!
How to Use LinkedIn for Business, Marketing, and Professional Networking ” MLM ”
After you learn the secret to social media marketing success, it’s time to get to work. For business-to-business social networking, LinkedIn is where the action is!
LinkedIn is the most ‘professional’ of the major social networking Websites, used by over 135 million business professionals worldwide. Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy.
Most people only use LinkedIn as an online resume. To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action.
BEEF UP YOUR LINKEDIN PROFILE
Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:
Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.
Blog Posts: LinkedIn allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website.
Presentations: If you post PowerPoint presentations to SlideShare or Google Docs, you can display these presentations in your LinkedIn profile.
Events: Are you speaking at an event or sponsoring a training session? You can post a LinkedIn Event to help promote and generate interest in your event.
Tweets: If you are an active participant in Twitter, you can integrate your LinkedIn Status Updates with your Twitter Tweets to keep your connections and followers informed.
Recommendations: LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
Reading Lists: If you want to share your reading interests with your LinkedIn connections, you can link you profile with Reading Lists by Amazon to display the books you are reading.
Polls: LinkedIn Polls are a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.
Creative Portfolios: If you have a creative portfolio you want to display, post your portfolio of creative work to the Behance Network. Once posted, LinkedIn allows you to showcase your work in your profile.
Huddle Workspaces: Huddle gives you private, secure online workspace packed with simple yet powerful project collaboration and sharing tools for working with your LinkedIn connections.
LinkedIn can be a valuable business tool to help you grow your business and catapult your career. The following strategies will help you use this resource to produce results: