Malachi Lythgoe is Creative Director for A Social Company LLC and has recently completed the Certificate in Marketing Strategy for Business Leaders from eCornell.
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategy with business strategy, high-performing business leaders simply make better decisions about their brand management, products, services, customers, and competition.
This seven-course online marketing certificate program provides you with the MBA-level marketing certification you need to make strong business decisions and set strategic direction for your company, unit, department, or product line. Marketing courses cover:
Marketing strategy, marketing research and analysis.
Applied tools such as segmentation, targeting, positioning, and strategic pricing.
Building brand equity.
Best practices for new-product launches.
Distribution strategies and channel relationships.
Brand promise and brand management in the new-media space of social media, mobile marketing, and search.
Above all, this marketing online certificate enhances your understanding of marketing’s role in organizational strategy, and highlights the advantages of using a cross-functional perspective to lead successful companies or units.
Learn more here http://ow.ly/mPQVB