A business strategy defines what needs to be accomplished to meet business objectives and goals. A strategy helps you make better business decisions so you maximize resources, revenues and minimize limitations. This allows all departments to work independently knowing they are supporting each other and the mission of the company.
A business strategy creates a vision and direction for the whole organization. It is important that all departments and employees within an organization have clear goals and are following the vision and mission. A strategy is like a compass that keeps everyone on track.