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Brad Farris talks about the 3 steps in building a strategic plan for small business owners:
1. LOOK OUTSIDE: Looking at a high-level, what economic, technological and customer-based factors affect your business?
2. LOOK INSIDE: See what internal factors affect your business by conducting a SWOT analysis
3. SET PRIORITIES: Based on #1 and #2, what are 3-5 things that you need to focus on this year?
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