Greg Alexander, CEO of SBI, and Perry Offer, CEO of the Dialogue Group, share how creating a corporate strategy is vital to a successful company. Visit http://bit.ly/GoSBI to learn more about SBI.
00:43 Guest introduction
02:42 How to determine corporate strategy
04:54 Product objective strategies
10:58 Creating marketing targets, sales quotas and HR metrics
14:13 Choosing margin quotas over revenue quotas
19:55 Learn more about objectives with Chris Perry
21:52 Keeping your team on track with objective meetings
24:35 Breaking down weekly, monthly and quarterly meetings
30:31 Perry offers advice to new CEOs on setting corporate strategy
35:04 Wrap up and final thoughts from Greg
SBI Sales and Marketing Video Podcast Summary:
On today’s episode of SBI Sales and Marketing Video Podcast we discuss the importance of corporate strategy and guide you through strategic planning.
Greg Alexander and Perry Offer discuss how Perry determines what objectives his company should meet and how to utilize these objectives in strategic planning.
Once corporate objectives are in place, Perry guides his team through setting marketing strategies and product goals. Adding these objectives to your business strategy ensures your corporate strategy remains forefront in leaders’ minds.
Finally, we cover how to ensure your corporate strategy is being implemented through weekly, monthly and quarterly meetings. Perry discusses what to focus on in each meeting and how to use each meeting to track your progress.
Ready to Make Your Number?
If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.