When you learn from both Jay Abraham and me, you get an unbeatable arsenal in the marketplace. We talked to 1,000’s of entrepreneurs at 10X GrowthCon this past March. Jay teaches what’s called the Strategy of Preeminence. This strategy should become the base of your culture, hiring, marketing, client interaction – everything should flow from this belief system. It should be the driving strategic force behind everything you do, everything your team does, every relationship you have, and the way you relate to everybody in your business and in your life. The Strategy of Preeminence, Jay says, requires you to think differently about how you have operated your business and the way you have looked at your goal and purpose. To be preeminent you need to be seen from now on by everyone you deal with as the definitive expert source and the most trusted adviser, as somebody who has taken on the responsibility of their governance, of their decisions—not as a generic seller of services or products. Most people think they’ve got the hottest, coolest product or service or company in the market, and they want to be the fastest growing or the biggest, most successful dominant force in the market. Jay says that’s admirable, but you should not fall in love with your company or your product or your service—you should fall in love instead with your client. Listen in to our exclusive Q&A
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding 0 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.