Geoffrey A. Moore is an author, speaker, and business advisor to high-tech enterprises and CIOs globally. He is also a venture partner at Mohr Davidow Ventures (MDV) where he counsels executive teams in the portfolio on business strategy and organizational development.
Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Two subsequent books addressed the challenges faced by management when competing in hyper-growth markets (Inside the Tornado) and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). In the past decade he has written two additional books prior to Escape Velocity, both addressing the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.
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