Justin P. Johnson PhD is associate professor of economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University and is faculty author of eCornell’s online certificate program Business Strategy: Achieving Competitive Advantage.
Whether you are a senior leader or a front-line employee, you need to understand your business’ competitive advantage to make a real contribution. If the job you’re doing, however effectively, doesn’t align with organizational strategy, it’s just another roadblock to success. Instead, root yourself in a fundamental understanding of business strategy.
This certificate consists of six, two-week courses. The program gives you in-depth instruction on the essential components of business strategy. Courses cover industry and competitive analysis, market analysis (SWOT), projections for planning growth, game theory for business decisions, and tactical pricing schemes.
The program, developed by Prof. Johnson, uses MBA-level case studies and simulations to help you synthesize and apply course material. Master these tools and you’ll move your company and career forward.
You can complete all six courses in this program and earn your certificate in as little as three months, spending three to five hours per week.