Eric Viardot has a Doctorate in Management and he is a graduate of the HEC Business School and the Institute of Political Sciences, Paris. He worked in different marketing positions for Hewlett-Packard in France, Canada and the U.S. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe with technology-driven companies. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is currently the co-editor of the International Journal of Technology Marketing. He is also an active consultant and trainer and has worked with several major multinational corporations. Eric is a full time professor of Corporate Strategy and Marketing at EADA.