Read, Watch, Listen – “How to Develop Your Brand Strategy” with Dustin Stout
Many small businesses haven’t really stopped to consider the distinction between their business strategy and their branding strategy. It’s true these overlap in many ways, but make no mistake, they are two distinctly separate processes. And you need to consider both.
So, do you have a clear understanding of what your branding is? Many people hear branding and they think, “Isn’t it just your logo, your website, and your product packaging?”
The answer’s no. In fact, there’s a whole lot more to it. So much in fact that we’ll be looking at branding strategy in three separate sessions.
1) Creating your Design
2) Finding your Voice
3) Conveying a Consistent Message
This week is part one of our Branding series. Our special guest is Dustin W. Stout who is one of the most creative and engaging personalities not just here on Google Plus, but all over the web. If you look at his site, http://Dustn.tv you will see a perfect example of “Branding Strategy” in action…
This week Dustin will help us understand:
⇒ 5 things you need to consider when you’re designing or re-designing your brand
⇒ How to convey your branded message to a community of new followers and loyalists using Social Media
⇒ Key strategies that he uses to keep his brand fresh, exciting, and keep it from going stale
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