In promotion and of advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product.
Many initially hesitate about collecting testimonials because it might be hard to find willing people to talk about your product. But it turns out that it’s not really that difficult, and when it comes down to it, you don’t need to get a ton of people—just enough to have a solid, small collection.
Take massive action and make it happen.
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