Learn how scientific companies develop and execute strategy. In these videos you will learn basic concepts of business strategy used in industry and academic settings. This presentation covers value proposition, market analysis, organizational context, and how businesses develop and execute strategy. These videos are designed to teach bench researchers the basic business concepts to succeed in their next career step.
The target audience is basic and biomedical science graduate students or postdocs pursuing an academic or industry research career.
These videos were co-produced with the University of California, San Francisco and funded by the Burroughs Wellcome Fund.
Deborah Dauber has a Ph.D. in Chemistry and Chemical Biology from UCSF and a Master’s in Public Health with a focus in Health Policy & Management from UC Berkeley. She also has 15 years’ experience in pharmaceutical market analysis and strategy. Currently consulting with a focus in pharmaceutical competitive analysis, Deborah works with biotech firms to make informed business decisions based on in-depth assessment of competitors in development and on the market. Prior to that, Deborah was head of CI for Genentech, and led competitive intelligence initiatives to investigate key competitors (product and company-level), evaluate revenue impact of competition, and assess full market landscapes.