online marketing (building a business strategy) first of our three strategies is your business strategy. we want to identify the mission statement, objectives, your value proposition, and the elevator pitch. these four elements help to focus our attention, and they’ll make it easier as we look at our customers and marketing strategies. but before we get there, we need to cross the basics off the list. is your business digital? do you have the right structure in place? will your online marketing efforts fit into your existing process? and, do you have the time necessary to maintain your strategy? one of the big challenges of online marketing is keeping things up-to-date. you can only plan an effective strategy if you have a clear understanding of your business from the start. you need a big picture view to determine which route makes the most sense.
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