It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market.
Godfrey believes the answers to those questions should drive your marketing communications strategy and resonate through every tactic. www.godfrey.com