Hartmut Esslinger, Founder, frog design, inc.; Author, “A Fine Line How Design Strategies Are Shaping the Future of Business”
Guy Kawasaki, Founding Partner and Entrepreneur-in-Residence, Garage Technology Ventures; co-founder, Alltop.com
Leading global designer Hartmut Esslinger founded frog design, inc. in his native Germany around the guiding principle form follows emotion. His work has had a major influence on the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, and Louis Vuitton’s brand aesthetic.
In conversation with Guy Kawasaki, Esslinger discusses his perspectives on how authentic human design can connect strongly with both consumers and the bottom line.