Hello friends in this video we have talked about 4 things dominating businesses do but a lean business don’t. We have talked about 4 strategies that we can use to improve our business. We have taken these business ideas(with case studies) from two very famous books of Mr. Caude C Hopkins (My lfe in advertising and scientific advertising.
These 4 techniques are
1) Being Specific:- Your customers will trust you more if you provide them specific figures and data.
2) Information:- The more you know about your carft . The more successful you will become in your business.
3) Test campaigns:- To earn more we need to scale our business and this can be done by advertising. But we must do test campaigns to see which advertise works.
4) Sell a service and not a product:- we must tell about all the benifits of our product. Tell about the opportunities or benefits that your customer will get from your product. NEVER TALK ABOUT SALES.