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VP of Sales, Terminus
Account Executive, Terminus
Director of Sales, HubSpot
By aligning Marketing and Sales around a unified best-fit group of target accounts, account-based marketing is B2B marketing at its finest. In this session, you’ll learn why your B2B sales team needs to work closely with Marketing on account-based activities and campaigns, and hear real case studies of B2B companies like yours that have seen success with ABM.