This online marketing tutorial explores the reasons it is important to have a business strategy before constructing a web site. Watch more at http://www.lynda.com/Interactive-Design-tutorials/websitestrategyandplanning/53259-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-53259-0101
This specific tutorial is just a single movie from chapter one of the Web Site Strategy and Planning course presented by lynda.com author Jen Kramer. The complete Web Site Strategy and Planning course has a total duration of 1 hour and 37 minutes and describes how to create a plan that will ensure the end product meets the client’s needs and is as efficient and scalable as possible
Web Site Strategy and Planning table of contents:
1. Before We Talk About Colors, Let’s Talk About Your Business
2. What Technology Is Right for Your Site?
3. Organizing the Project
4. Organizing Content and Graphics