On today’s episode of SBI Sales and Marketing Video Podcast, we delve into creating a sales strategy to rival any Fortune 500’s. Visit http://bit.ly/6stepgrowth to follow along at home.
03:31 How to utilize your sales strategy to promote growth
06:31 Redesigning the sales organizational structure without upsetting the sales balance
11:39 Keeping the executives on board with your strategic planning
14:51 Kickoff your sales transformation with an assessment period
19:44 Adding infrastructure investments to your business strategy
22:26 Getting everyone on board with new technology
26:21 Step one of a successful sales transformation- assessment
29:32 Step two- find the areas to fix first and go after those areas
30:51 Step three- building upon your new organizational structure
32:40 What to avoid at all costs when redesigning your sales strategy
SBI Sales and Marketing Video Podcast Episode Summary:
Greg Alexander, CEO of SBI and host of today’s video podcast, sits down with John Gleason, senior vice president of global sales for Ryder Fleet Management Systems, to speak about creating a successful sales strategy transformation from within your company.
First we spoke about redesigning your organizational structure without disrupting current operations or offending current employees. In order to prevent backfire from within the company, it is important to keep current employees in mind when redesigning your strategy. A lack of support from within can halt your strategic planning in its tracks.
Next, we discuss which steps to take before implementing any changes. The first aspect includes an assessment period, to analyze organizational development and reveal the problem areas. Then, if necessary, implement any infrastructure investments and include the departments needed in the developments, such as IT, in your strategic planning process.
Finally, we analyze the three most important aspects to ensure a successful sales transformation. Step one is leveraging the assessment period to determine the largest holes in the business strategy, and step two is repairing those as quickly as possible. Step three is utilizing step two’s reparations while building upon them to create a stronger and more comprehensive sales strategy.
Ready to Make Your Number?
If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016 report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact‐us/.