Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
Take this course here: https://www.edx.org/course/strategic-management-iimbx-st101x
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?
What you’ll learn:
Industry and competitive analysis
Resource and competency analysis
Analysing strategy across corporate and business levels