In Chapter 13 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers “How Are Your Recruiting Priorities Changing As Your Company Grows?” Germano discusses the recruiting, interviewing and hiring processes his social media advertising agency has developed over time to recruit top millennial talent and managerial talent. He shares how initiatives such as online interviewing tests and dedicated college campus recruiting – for example the Rochester Institute of Technology (RIT) – has helped the company find the right Gen Y and millennial talent. Moreover, he shares how he presents a value proposition around engaging and rewarding work when recruiting managers from larger digital ad agencies. Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.
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