Introducing the modern discipline of Growth Strategy. Business growth can often be over-simplified into familiar strategies such as organic growth, inorganic growth, growth from adjacencies, or “white space” growth. Further, many companies simply don’t view “business growth” as a business process. As a result, the processes associated with achieving business growth and improving future growth prospects are generally inconsistent, unsynchronized or, in many cases, completely absent. As companies realize that their traditional playbooks may no longer be enough to actually achieve these outcomes, the central question becomes: What’s the alternative?
Growth Strategy is an integrated, dedicated and distinct business discipline that is purpose-built to make business growth more accessible, achievable and repeatable. Growth Strategy accomplishes this by bridging the gap between strategic planning and innovation disciplines and the revenue generating processes of marketing and sales to help companies achieve three crucial goals that we call The Growth Imperative:
Achieving business growth.
Sustaining business growth.
Improving future growth prospects.
Growth strategy offers a unified business process that is purpose-built for business growth. Like any modern business discipline, growth strategy is designed to structurally enable individuals and entire organizations through a consistent management framework, defined workflows and information empowerment.
Produced by Opptiv.