http://www.bitpod.co.uk – Creating a video marketing strategy
Every business will have different video marketing opportunities, working out which is the right direction for you, will take research and some careful planning.
This all needs to be in conjunction with your overall marketing strategy, considering activities such as social media, email newsletters and printed distributions.
A good video marketing strategy will look for ways to link up with these activities and gain additional exposure.
One of the first things to consider is, what type of video or videos do you need.
For example: If you have lots of targeted website traffic but lower than expected conversions, you might need an introduction or demonstration video to help show how your offering can benefit the viewer.
Or if you need to drive more traffic to your website, you might need a series of informational videos to connect with a new audience and demonstrate your expertise.
Like all marketing projects it will be essential to consider the audience, what is their age, their gender and their level of technical understanding.
These factors will influence the length, style and tone of the overall message.
The better your videos are received by the viewer, the more likely they will achieve their aims.
Your audience may also prefer specific viewing locations such as Twitter, Facebook, Google plus or YouTube rather than using your website.
These locations will require some additional thought to ensure the call to action is still effective.
If your video is designed to be found in Google and YouTube, then research will be needed to discover what searches are relevant to your product or service.
These keywords will shape the concept of each video and the page optimisation process.
It is often sensible to analyse the competition and attempt to judge what is successful and what your videos will do that makes them stand out.
Finally you need to know who will make your videos, when you will launch them and what methods you will use to share and promote them.
Please watch our next video about ‘video production options’
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