Mark Synek and John Staples are joined by Jim Schleckser to discuss using corporate strategy to create complete business alignment within your company. Visit http://bit.ly/GoSBI to learn more about SBI.
02:33 How important is corporate strategy?
03:24 The CEOs role in corporate strategy development
05:56 Defining your competitive advantages in your market
13:42 Use your advantages to develop your business strategy
20:50 Making your advantages important to your customers
25:03 Preventing easily imitated corporate advantages
27:52 The to-do list of evaluating your corporate strategy
SBI TV Episode Summary
On today’s episode of SBI Insider: Sales and Marketing Insights, we discuss the importance of corporate strategy and the role it plays in a company’s ability to make its number.
We begin by discussing the critical components to strategy development, such as the CEO’s role in developing a company’s corporate strategy, how to discover your uniqueness within the market and how to make this differentiation real in the eyes of the target consumer.
We examine several real-world examples of well-known businesses and how their approach to cost, innovation and customer intimacy in their business strategy promotes company growth.
We wrap up by reviewing a to-do list CEOs can use to evaluate their existing corporate strategy and make it great.
Ready to Make Your Number?
If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.