The point of this webinar is to outline the commercial potential of circularity through a understanding of why leading companies are adopting the concept. This discussion will be focused on commercialisation, to analyse whether the circular economy movement is just another sustainability initiative that will pass or whether it has real potential to grow business.
• Is circular economy all that different to what they (and businesses in general) have been doing up to now?
• What are the key strategic considerations when composing a transition strategy to a circular business model?
• What will their circular business strategies entail in terms of goals and timelines?
• How will the circular model they are planning help their business make more money?
• What role will the current recycling industry play in a circular economy?
• Marcel Jakobs, director supplier sustainability, group procurement, Royal Philips
• Forbes McDougal, head of circular economy, Veolia
• Martijn van Loon, project manager, research, development and innovation, Akzo Nobel
• Justin Keeble, managing director, Accenture Strategy, Sustainability Services, Europe, Africa and Latin America