Welcome to our series of videos with PHC-BR today we are going to talk about a very important business strategy we have been using successfully for the past 4 years. This can certainly help you attract more clients for your business. Its called the Freemium Model.
What is freemium?
The word freemium is a combination of the wordsfree and premium.
It describes a business model in which you give a core product away for free to a large group of
users and sell premium products to a smaller fraction of this user base.
A well known example of a freemium business model is Skype which provides free computer to computer calling and sells premium products in the form of voicemail, conference calls and world wide connection to landlines and mobile phones.
Freemium is not…
… the same as a free trial:
A common misconception is that freemium includes or consists of a free trial period though this is not the case. The difference is that a free trial allows a user to test a product or service for a limited time before buying the actual product.
A freemium model on the other hand provides a product or service that is always free and the premium part comes from offering the free platform of users additional products or services that for a fee can expand or improve their experience. So just because a free product appears in a business model does not make it freemium.
Now its time for you to set your own freemium model, are you ready?
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