Learn how scientific companies develop and execute strategy. In these videos you will learn basic concepts of business strategy used in industry and academic settings. This presentation covers value proposition, market analysis, organizational context, and how businesses develop and execute strategy. These videos are designed to teach bench researchers the basic business concepts to succeed in their next career step.
The target audience is basic and biomedical science graduate students or postdocs pursuing an academic or industry research career.
These videos were co-produced with the University of California, San Francisco and funded by the Burroughs Wellcome Fund.
Anatol Kreitzer, PhD is an Associate Investigator at the Gladstone Institute of Neurological Disease and Associate Professor of Physiology and Neurology at UCSF. Dr. Kreitzer’s research focuses on the disordered physiological processes associated with Parkinson’s disease. He is an expert in the emerging field of optogenetics—the application of genetic and optical techniques to remotely control brain cells in animals. Dr. Kreitzer earned his PhD in neurobiology at Harvard University. He conducted postdoctoral research in the Nancy Pritzker Laboratory at Stanford University with Dr. Robert Malenka until 2007, when he established his laboratory at Gladstone.