We often get pigeonholed as the FinGod, the Marketing Dude, the Ops Geek, etc on campuses. But understanding a business holistically is pivotal to long-term professional success. That is why Business Strategy is such an important component of the MBA curriculum. Here we look at the new love-child of Finance and Technology – Fin-Tech companies – through the lens of business strategy. So what is the Survival Mantra for Fin-Tech Companies? We have, Prof Venkatramanan Krishnamurthy from MICA, narrating the journey of startups like Paytm and MobiKiwk in an under-banked country, travelling from the euphoria of demonetization to the sobering effects of a massive challenge mounted by telecom heavyweights. Is there a way for these companies to survive the harsh realities of the business world without a viable business model? Do they have a feasible ‘Business Strategy’?