Most Company owners understand the Valaue of being online – But very few know the most effective online Marketing and Advertising techniques and they struggle to get the results
If you blindly leap in to the world of online marketing you could just be finding another black hole for your money to Vanish into.
Most businesses with a site will tell you they get leads from the website, but what they don’t appreciate is that those customers probably would have come to them anyway. Irrespective of how well their website is designed, it is probably only being found by customerslooking specifically for that product or service.
Usually when we do research of the search engine results for a business, we find them ranking only in terms that contain their specific business or product name.
In other words, their website inquiries are typically only referrals or recurring customers using the web instead of the WhitePages.
Business Strategy Lecture can be cost effective:
Online marketing strategies can be 62% Cheaper Online, inbound marketing, (where you post interesting, informative content that leads leads to investigate) is 62% cheaper than traditional outbound marketing, (advertising in newspapers, Yellow Pages etc.)
That’s an incredible cost reduction for any business, but you should do it correctly to reap the rewards.
It’s incredibly important to note that we don’t support reducing your offline marketing all together – some offline marketing and advertising techniques can be extremely cost effective with a great rate of conversion. Please your Off line Strategies and eliminate those expensive activities that don’t bring you a return, focusing rather on effective Off line Marketing techniques In Conjunction with your online activities.