Big Bang Disruption challenges conventional business development strategy. New products cannot aim to be better OR cheaper OR focus on a niche of customers. Big Bang Disruption requires that new products achieve all three goals, at one time. Find out more at http://www.accenture.com/bigbangdisruption.
Read more details on how this is enabling disruptive products in “Big Bang Disruption: The innovator’s disaster” in Accenture’s Outlook journal: http://bit.ly/126H7yI